About Us

Reinventing the strength routine

We believe strength training is an essential daily routine, and amp was founded to introduce it into every life, home, and ambition.

And who are we?

Led by successful entrepreneurs and supported by a team of tech & fitness-obsessed product and design enthusiasts from Apple, DraftKings, Meta, Nike, and Spotify, along with Sports Science PhDs who have worked with Stanford D1 , NBA, NFL, and Olympic athletes. We`re changing modern fitness through AI-powered, interactive workouts that sync with your life.

amp in the press

"Well, we’re here to say that amp is deserving of every penny. Not only is this compact device one of the smoothest and most stylish options out there, but through the use of smart insights, it gives you a fully customized workout and continuously adapts to your needs."

"It’s a piece of home workout equipment that’s as intelligent as your phone and won’t have your interior designer crying in the corner."

"If you were to ask me about my dream setup, Id show you a picture of amp. It may replace my gym membership."

"Even after just one session, if was clear how amp could take my fitness to the next level."

"One of the standout features of ampis how approachable it makes strength training. Users can easily navigate workouts through the app on their personal devices, adjusting resistance levels without feeling overwhelmed. This truly is a smart home gym experience."

"One notable feature is the machine’s ability to adjust resistance in real-time based on performance. Additionally, the real time strength assessment the machine does for you provides immediate feedback, enhancing the user experience on the spot."

"amps sleek, minimalist design is another standout feature. It seamlessly blends into modern home environments, making it an attractive addition to any living space. The thoughtful design prioritizes both aesthetics and functionality."

"For those who may get bored quickly during strength training, amps gamification features add an exciting layer. Users can connect with friends and join a community of users, turning workouts into fun, competitive experiences. Sharing progress and challenging others helps maintain motivation and accountability, making fitness feel more like a social event."

"Perhaps the best thing about it, however, is how it leverages artificial intelligence to help improve your workouts. The machine is built to personalize every interaction that you have with it."

"The machine runs on new-fashioned AI, rendering a workout that I found equal parts challenging, unpredictable and fun."